Unlike its fairly high-end competitors, Ulta Beauty is among the more affordably priced stores that offer higher end to drugstore quality products. They even offer their own beauty and cosmetic lines. Sure, shopping online for cosmetics can be a lot less stressful and inconvenient, but for shops like Ulta, it is said that the best deals can be found at their brick and mortar locations. According to the Ulta survey, consumers find it totally worth it for the deals they can get in their local stores. After browsing their site, reviews, and various articles we have compiled several answers to their success. This brief Ulta Survey will help to explain the mystery behind what keeps their customers coming back (literally).
What Is Ulta?
Ulta Beauty is a massive cosmetic outlet store that offers its customers thousands of products at affordable prices. It is a lot like a JCPenny’s but for all things beauty related. Unlike some other beauty stores, Ulta does not require you to have or obtain a cosmetology license to purchase products from their stores. They offer a number of reward programs and are almost always having sales or putting out coupons for various product brands. Occasionally locations also host minor events and classes. Associates at Ulta Beauty also love all things beauty products, some even pursue their cosmetology degree and build successful careers.
The Ulta Survey: What Kind of Products and Brands Does Ulta Sell?
From high-end brand names to drugstore brands, Ulta provides a massive selection of beauty products for everyone who indulges. Skin care, hair care, and styling, cosmetics, tools & organizers, cosmetic storage/travel cases, even perfumes, and bath products. Ulta really has a little of everything for professionals and for regular guests. A variety you wouldn’t expect to see in high-end beauty stores like Sephora that sell strictly cosmetics and a few other beauty products.
Below we have briefly listed a fraction of the massive variety of brands they currently carry for this Ulta survey:
If you are interested in seeing a complete list of brand names that are currently sold by all Ulta Beauty retailers, details can be found on their official website in alphabetical order.
More About the Products
With such an incredible number of brands they carry, the products themselves seem almost infinite. But as long as people keep changing, so will beauty products. Products are constantly being added to and/or changed by the beauty industry. But this guaranteed need is not the only thing that sells these products. Marketing strategies are always at play and often they contribute to a product’s overall presentation and appearance. If you have ever been to one of these stores, they have each display and its shelves illuminated to make sure you can properly test, swatch, and compare shades of make-up, and read product details before you buy. But they pay just as much mind to how they present their other products as well. Some sell in gift sets, regular or special edition sets and others separately or individually much like you see in your usual drugstore makeup sections. But what has taken over as influences of the market and products in it are social figures and online influencers. These ‘average joe’ type figures share all of their secrets when it comes to the products they use and where to get them on a budget. Various online reviews and articles from beauty buffs claim the absolute best deals on products at Ulta Beauty can be found at their physical locations. This, of course, will differ depending on the specific retail location but including their clearance section, as they often mark down products that need to go or don’t sell. But nonetheless, increasingly large amounts of customers are visiting Ulta Beauty locations instead of shopping online according to the Ulta survey.
ProductsBelow is a complete list of the types of products sold at these stores for this Ulta survey:
Why Shop at Ulta Instead of Competitors?
Over the last few years, Ulta has really transformed from more of a Sally Beauty Supply to its new pristine outlet form. The transformation is shown in every aspect of their current efforts to provide the best products for the best price. Another way that Ulta proves they really do love their customers, Ulta Beauty offers several ways to spend even less money in their stores. For customers who sign up to get their emails online, they are kept up to date on all of the sales and coupons Ulta offers. You can find ads for discounted purchases in your local newspaper, shop their clearance section, get points on your birthday, and even give away free items when you purchase products from them online AND in-store. But aside from saving you money, Ulta associates know their stuff and will happily help you find everything you need. Associates will also help you swatch various products, find cosmetics that best match your specific skin tone, some also do makeup in the store and have tried tons of Ulta’s products themselves. So when in doubt, you can always as the nearest beauty loving associate.
Ulta offers their most loyal customers their Ultimate Rewards Memberships that have a number of added perks. When you shop with Ulta, you can gain points with every purchase. These points can be used as credits to purchase more Ulta Beauty products. But your points only last a certain amount of time and have to be used prior to their expiration date. In addition to three tiers of rewards memberships, they also offer two types of Ultimate Rewards Credit Cards.
For this Ulta survey we have listed below the levels and details of their Reward Programs:
Ultimate Rewards Memberships
Platinum rewards status is achieved by spending $450 or more in a single year. You also collect more points from your purchases 25% faster than average members and your point do NOT expire. During the month of your birthday, every point you earn is doubled in addition to a $10 birthday coupon.
Diamond rewards status is achieved by spending $1200 or more in a single year. You obtain all of the perks of a Platinum member but with the added ability to get free shipping every day on orders of $25 or more. This status also receives a $25 beauty services reward card on an annual basis.
Ultimate Rewards Cards
The Ultimate Rewards Credit Card offers its holders 20% off their first credit card purchase at Ulta Beauty. This particular card has no annual service fees and every $1 spent collects 2 points.
The Ultimate Rewards Mastercard offers the same benefits as the other card, but with the added benefit of 1 point awarded for every $3 spent outside of Ulta Beauty. Last, earn 500 Welcome Bonus Points when you spend $500 outside of Ulta in the first 90 days after the card is issued.
The Ulta Survey Says
Things such as clothing and accessories often go out of style even if they happen to make their way back around the loop of fashion trends. But beauty products and cosmetics as of the last few years have proved that in many ways, it has become timeless. These products do not solely conform to the traditional concepts of sexual orientation. Men and women express interests in beauty products and cosmetics whether it is personal or professional. But if we consider the possibility that most people actively keep up with their skincare and beauty routines, there would potentially always be a market for these kinds of products. Unlike apparel, beauty products don’t conform to traditional sizing, therefore widening the audience for this market. The spectrum of makeup itself will infinitely grow as skin tones change and different style trends come and go.
Ulta Beauty caters to every nook and cranny of the beauty industry to keep every kind of customer happy. Professionals can even rely on these qualities for frequently shopping brands they trust in their local store. Beauty services are available in some Ulta locations by appointment, and personalized experiences can be arranged by speaking with an Ulta associate while visiting their store or going via their website. As for their online shop they provide their complete collection of brands and products, access to rewards programs, post beauty tips, list events, and take appointments for beauty services. This Ulta survey finds that customers return to brick and mortar locations because of the in-store selection, product sampling, and their personalized services and savings.